Best Practices for SEO: 2015 Edition

No Comments

What Makes Us Different

When we started optimizing web sites for organic search, it was a fairly simple task:

  1. Figure out the subjects you want to rank for
  2. Identify the keywords related to those subjects
  3. Create some content around those subjects
  4. Put the keywords into the title, meta description and meta keywords fields
  5. Sprinkle the keywords throughout the content on the page so that you achieved a particular keyword density number
  6. Get some links using keyword rich Anchor text

If you followed those simple steps the search engines would magically find your content and you’d have happy clients. No more.

A Broader Approach to SEO

Today, there are so many more signals that will impact a web site’s ability to appear on a SERP that a broader, more holistic view of an SEO project is required. So unlike a lot of SEO companies, we look at everything: the freshness of the content, the reading level, the ease and clarity of navigation, the creative design, the number of ads on the page and underlying HTML structure. We look at the overall “topicality” of the page – how the content in your left or right rail (videos, links, etc) relates to the topic of the page.

But not all the signals are directly coming from your web site itself, so we also look at how well your content is received in social media and whether or not people talking about your content or business.  Are they sharing what you’re writing, and how big is the buzz?  We look at your paid search campaign because even though there isn’t a direct connection between what you’re spending to buy search ads and your organic rank, there is a Branding component that has an effect on your organic listings click-through rate. We look at the effectiveness of your email program (if there is one) and at the coordination between your search strategy and your public relations strategy.

SEO isn’t simple.  If you’re interested in finding out how we can help your business, why not get in touch? You have nothing to lose and everything to gain.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts