Eric Richmond a photographer, a [recovering] rock and roll roadie and Founder of Expert SEO Consulting. A 25 year veteran of digital marketing, he has focused on SEO since 2007 and has spoken on the subject at SMX, SES and HSMAI. He is on the Board of Directors of the Internet Oldtimers Foundation and the US Internet Pioneers Foundation. Eric is also a life long car enthusiast, and serves on the Board of Directors of the Connecticut Valley Region of the Porsche Club of America where he is also Editor of Challenge - the Club's monthly magazine.
Welcome to my 6th annual What’s in my SEO Toolbox post. If you’ve read this post in the past, you’ll note that there’s a lot of consistency with respect to my choices. There are two reasons for that. First, these are damn good tools and their developers keep improving them year after year. Second, as…
It’s nearly 2022, and it’s hard to believe that this [still] needs to be said, but it does. BACKLINKS MATTER. Not just a little. A lot. And what matters more than the backlinks? The anchor text in that backlink. Yes, the search engines have gotten really good at understanding the text around your link, but…
As an SEO, one of the things we know is that when we’re trying to get a page to rank for a keyword, the title of a page is one of the most important, if not the most important signal we can send to Google. It’s something we work hard at and there are certain…
Don’t get all excited. Google has expanded their definition of acceptable scores in the Core Web Vitals report in Google Search Console
Google’s Passages Update is live, and if you don’t think it matters to you, you haven’t seen it work yet. Trust me.
For anyone who really interested in the Customer Journey – not just how people find your website, but how they use it – Microsoft’s integration of Clarity with Bing Webmaster tools is a welcome step forward. Clarity allows website owners, administrators, and analysts, to see exactly what visitors are doing on their website without infringing…
How to Set Up Microsoft Clarity Step One: Log into your Bing Webmaster Tools account. Step Two: From the dropdown list at the top left of your screen, select the website you’d like to set up. Once you’ve done that, click the Add button at the bottom left of the screen. Step Three: Accept the…
It’s been 5 days. What we know about Google’s December Core Update. At this point, we know a few things: The update to the core algorithm is still going on There have been major increases and drops among music related websites Health and Medical sites have seen major drops The early indicators are that the…